Target Audience of Artist/Band

When making my music video I need to be thinking about the demographics of the fans of the artist. The video needs to appeal to the fanbase already established. This blog is to establish who Gaga's target audience is in terms of psychogrpahics, demogrpahics and socio-economic classifications.

First I looked at how many fans she has by getting data from social networking sites. I learnt from this that she has fans globally and a significant amount use social sites to find out about her.



















She has nearly 19 million fans on Facebook, the worlds most popular social networking site.















Another way of finding out about her target auidience is looking at the magazines she has featured in. She has covered nearly 100 magazines the more popular being Vanity Fair, Rolling Stone, V, Cosmopolitan, Elle and Vouge (not US version). Although most of these magazines are targeted at women and fashion e.g V and Elle, she also features on Rolling Stone which is wideley known as a Rock and Roll magazine.





Here are some of the readership details from NRS.ORG for some of the magazines Lady Gaga has covered.