Digipak

A Digipak is a patented style of compact disc or DVD packaging.

I'm going to design a Digipak which will be presented along with the music video. I want the Digipak and the video to have a similar look and image so it is clear that they are from the same artist, Lady Gaga. With these together this is the promo pack for the artist.

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This is the final front cover and back cover of my Digipak. To fit the genre and to appeal to the target audience I chose to feature a picture of the 'artist' as a prominent part of the cover. However because I also wanted to reflected Lady Gaga as an artist more specifically I went for something more unexpected and different to a traditional beauty shot. The picture also relates directly to the video as it was taken inbetween shooting a scene of the music video. Like the video the close up of the mouth relates to the songs title 'Teeth'. I wanted to keep the cover simple as I feel the image is the most important part but I didn't want to overcrowd and make it too busy. Like 'The Fame Monster' CD cover I chose a simple font to show just the artist and the title of the work clearly. For the back again I wanted to keep back cover simple too. The picture actually covers the whole two sides of the DVD as a continuous image so I didn't want to interupted the simplicity of it. I kept all the information down the bottom of the cover. I kept it all in-line and clean to make it look professional as possible. I kept the font the same and the colour just to not confuse and make the cover look messy. I actually went with white font in the end because it showed up better on the image compared to black. It has more of a contrast and is simply more easy to read.

Shooting Schedule

Initial shooting schedule

https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0BwxYNy6Gbf9BNTFkMzUwOGYtNjRiMy00MDA4LTkxMmYtYzVjZTI5Y2RlNzA5&authkey=CLW1md8J&hl=en

First bit of shooting. Practice and Test shots shooting scripts.

Lip Syncing part of the video. filmed in room 3 of the libary agianst a white board. It was a static shot, witht he camera mounted on a tripod.

Take 1 - Niamh lip syncing with red lips. Managed 28 seconds of footage before the cmaera ran out of battery. The footage was good though, good shots of hair flicking which we could use to filll out gaps in the video. The sync was in time to the music. Little problem of hair in the mouth at the beginning of footage. Shots we could use in it.

Take 2 - (Niamh syncing) 1 minute 50 seconds of footage. Good shots, though some forgetfulness of lyrics in 2nd verse. 1st verse and chorus good. Slight ipod showuing in beginning that needs to be cut out.

Take 3 - (Niamh syncing) Mouthing the back up vocals - good and in sync. Slightly out of focus in some shots that could be cut out. Managed good shots for both verses.

Take 4 - (Chloe Syncing in black lips) Managed full 3 minutes of footage for back up vocals. Good shots of teeth.

Take 5 - Tried seeing glitter effect infront of the camera ut it didn't show up in the lighting, or we just didn't have enough to make the effect.

Health and Safety

Things to be aware of while making my video:
Health
Not have anyone under hot lights and near electricity for too long as it can cause sickness.
Safety
There is a lot of equipment and lights and wiring in the studio so I will be careful to keep it in order know how to use everything.

I need to be able to know how to set up everything properly before shooting so we have practised with setting up the tripod and camera and using studio lights and backdrops.

Mise-en-scene

Setting/Location - For our video we have decided to mostly film in the use the studio in college available. I'm hoping the lighting and backdrops will make it the video more professional rather than just filming outside or in front of a blank wall where we wouldn't have proper lighting. We figured we might as well use the facilities available as we also don't have enough indoor space anywhere else to be able to dance in.
Props Costume and Make-up - As we don't have the same wardrobe as Lady Gaga available we are instead going to to the home-made approach which she also sometimes does. We will source all the outfits mostly from our own wardrobes and have asked some friends to chip in a few pieces.We also want to experiment with some materials maybe we can create things with. Our video will be in black and white so we have chosen to go with a limited colour palette when thinking about costume and make up. No more than black and white will be used. We have also done some research into Lady Gaga style make-up so we can capture her image and pay homage to her. We have chosen to go for an overall look of pale skin dark lips, dark eyes and heavy contouring.

Colour - In terms of colour we've decided to keep it mostly black and white. We feel the song would fit in the same genre as her song Alejandro which was very dark and limited in colour and had a black and white appearance.

Pitch

Our script we used as a prompt along with our powerpoint presenation

'For our music video we have decided to make a video to the song TEETH by lady gaga. Lady Gaga is well known on the mainstream pop scene for her unique sense of style which she expresses in her music videos and live performances. Her individual sense of style is forever making the headlines with outfits such as her meat dress and full body lace outfits. Lady Gaga is a global superstar selling over 51 million singles and 15 million albums worldwide. Gaga has a huge global fan base, known as her ‘little monsters’. This is shown by her number of friends on social networking sites such as Facebook (over 18 million likes)MySpace (over 13 million friends) Twitter (7 million followers) and the amount of page views her official website has received. Lady gaga appeals to people of all ages and genders. You can see this from the vast range of genres of magazines Gaga has appeared on the cover of. Gaga has been on covers of fashion magazines such as Vogue and Elle as well as music magazines like Q. She also appears on the cover of gossip and celebrity magazines, normally with articles about her individual and sometimes controversial outfits. We can also see through demographics on Gagas YouTube videos that her biggest viewing fan base is females aged 13-17 and males aged between 35-54 which shows a large difference in audience. Gaga’s videos are normally set out like mini movies or elaborate storylines. Videos such as Telephone have a whole storyline, plot and dance routines all combined. SHOW CLIP Gagas videos always show Gaga in a huge range of very unique outfits which have not been seen in music videos before, making them dynamic and make the audience remember them and make them stand out from the usual pop video. However the memorable dance routines are Gagas forte when it comes to the music video. Something that we hope to recreate. To make our video meet the criteria of your average Gaga video we have looked at different performance and body shape for inspiration. These pictures are some ideas of what we want to achieve in our video. We are looking at different shapes we can create and unusual camera angles to make our video stand out from others. We have a theme of darkness and death but in a sexy way that we want to portray through our video. We have decided to film it all in black and white to create the dark theme and the use of shadows and shots of ‘dead people’, teeth and blood will also help create this. As we are doing a Gaga video we understand that it has to be shocking to our audience, like a Gaga video, something no one’s seen before. To make it shocking we think we are going to incorporate a theme of religion in the video as we know this may cause controversy like a Gaga video. We have also looked at pictures of makeup styles that inspire us and we may recreate for our video. The use of dark eye makeup and bright lips to draw the audience to the mouth and the darkness to go along with our theme. Our costume ideas need to be unique and these pictures and some ideas that we want to try and replicate in our own way. We are going to use a lot of lace, netted costumes and leotards, very much like a Gaga video. We have also decided to make face masks, leaving the mouth exposed for singing and shots of teeth. We have looked at different shots for inspiration. We know we want shots of just someone’s teeth singing to go along with the lyrics in our song. We also want to achieve some shots like these as we like the lighting and poses of some of these pictures. In our video we want to shoot it in three parts. Firstly have a storyline opening the video like a mini movie, probably shot in a studio with clever uses of lighting and give the audience a good sense of what theme we are trying to achieve. We then will have groups of dancers performing a dance routine that we have choreographed from watching Gaga’s live performances of the song. The third main part will be of someone’s teeth singing the lyrics to the song. Throughout we are going to have still shots of people dressed in costume matching our theme, for example for the lyric ‘bad girl meat’ we are going to have someone dressed quite vampiresque holding a dead dripping heart. '


https://docs.google.com/leaf?id=0BzZ6urxriOlaYzA3YTUwOWItOTY4Yi00YzI5LTg0MWEtOGNhZWRjMmRjYzhl&sort=name&layout=list&num=50

Initial ideas

Copying an existing video