Friday, 3 September 2010

Exploring Music Video

Blink 182 - Always
dir. Joseph Kahn

Blink- 182 are an American pop punk band formed in 1992. The song Always was released as a single in 2004 along with this video. The video is edited into three horizontal panels in which the three members of the band interact with a female character. The panels sever the onscreen participants in three. The woman appears as a fractured whole, while parts of the band members combine to make one character. The video tells a short story of a relationship between the band and the woman but also shows shots of the band singing and playing their instruments so the video isn't completely free from performance. Most bands in the punk pop genre including Blink- 182's previous videos feature a 'live' performance. Along with the video the lyrics help convey a meaning. It apparently tells the story of a break up and a possible reconciliation.

I've been here before a few times
And I'm quite aware we're dying
And your hands they shake with goodbyes
And I'll take you back if you'd have me
So here I am I'm trying
So here I am are you ready
Come on let me hold you touch you feel you
Always
Kiss you taste you all night
Always

dir. Marcos Siega
This video for Weezer's Keep Fishin' was released along with the single in 2002. It features a performance from the band intertwined with a story line featuring Weezer and members of the Muppets. The video fits the alt rock/pop sound of the band who usually have a comedic aspect in their videos although at lot of their songs are lyrically not so happy.

Waste my days
Drown aways
It's just the thought of you in love with someone else
It breaks my heart to see you hangin' from your shelf

The story in the song doesn't appear to fit the video plot but I think this is common with alt rock bands This is the first of their videos in which the band acts.

This is the latest video from Canadian indie rock band Arcade Fire. It is an interactive video using the latest HTML5 technology in conjuncture with Google Chrome. The song and the album heavily feature the subject of home-towns and suburbs of your youth and so the interactive video allows you to enter the address where you grew up. It then personalises the video to you with the help of Google Maps and Google Street View.

HTML5 Canvas 3D engine renders a flocking bird
simulation that reacts to the music and mouse.
Generative typeface triggered by keypress, uses an
SVG path reader and individual canvas compositing for each letter.
Choreographed windows are triggered by the music
and placed relative to screen size.
Map tiles are rendered, zoomed, and rotated in a scripted 3D environment.

This is a great video as it sticks to Arcade Fire's usual unusual approach to video making but also looks into new technology and new ways of looking at music videos. The way the video is personal to any individual is also new and original and brings the meaning of the song closer to the listener too.



1 comment:

  1. Some good work here but the post is incomplete. In general you are a little behind and consequently working at about a D grade. I am very confident that your video will be good so don't let your research and planning marks stop you getting a good overall grade.

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